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The numbers don’t lie: the city had a record summer for tourism.
Ephraim, Kate, and Tim are discussing. Toggle Comments
Definitely a good year, but different tourists than we normally get in August. And a lull in June/July we don’t normally see. I’m interested to see how it was in the regions, especially those more off the beaten track, where the Europeans usually go, but the Americans usually skip.
Wait, so after all of this “We have be tough on these violent protestors” and “they’re scaring away business” a bumper year?
Looks that way.
Tim, they scared away the Europeans who normally come late July and through the month of August. But Americans filled the vacancies left by the Europeans. It’s interesting to wonder if the lack of vacancies in July and August usually caused by the Europeans who plan ahead was actually keeping Americans from coming. Because their planning/booking habits are clearly very different. The Europeans tend to book months in advance and plan. The Americans tend to book 2 week or less in advance. So, could it be that the Americans haven’t been coming up for July and August for so many years because they found the city’s best establishments booked well in advance?
One thing is for sure, it appears that T-Montreal’s advertising budget has no correlation at all with the actual visitors coming. 3.5% tax for nothing.
Ephraim, do you prefer European or American customers?
I like both. But the Europeans seem to be more interested in understanding the province and visiting the province as a whole. You can expect the European visitors, especially those from France to spend a longer time in the province. While Americans might visit Montreal and Quebec City and then be done with it, forever.
The other difference is that the Europeans want to see US as a city and a people. So much advertising has been done by TM that keeps on trying to sell us a Paris in NA and you have some (obviously not all) who are seeking that “French” atmosphere, which we really aren’t.
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