This is the new brand for the Greater Montreal area. It cost half a million dollars. The French version will say "Le Grand Montréal: L'espace pour se réaliser." The candy colours are complemented by deliberately naïve typography, a somewhat odd choice for a metropolis trying to get by on its sophistication and creativity.

Just off the top of my head, I'd suggest that nobody but local bureaucrats cares about the fine political distinction between "Montreal" and "Greater Montreal" so they could've left that out. But this kind of thing arrives after half a million dollars' worth of politicking, compromise, design, redesign, reredesign, whimsical overturnings of weeks of work by somebody important back from holiday and so on. (No, I don't know anything about the evolution of this logo, but I've seen a glimpse of corporate logo development and too many cooks stirring the broth.) posted at 08:53