Many folks have no doubt noticed the postering campaign up and down the Main, urging that it be renamed for Lucien Rivard, a colourful Quebec bandit of the 1950s and 60s. Turns out it's a viral marketing stunt to promote an upcoming film by Charles Binamé; there's also a website here.

(I've also been told there's virtually no chance of removing any saint name from any Montreal street in the foreseeable future, due to longstanding sacerdotal clutch on city hall heart strings. This came up a few years ago when the Haitian community was asking about renaming Saint-Dominique.) posted at 07:39